Episode 2: The “Cravings Brain.” How Food Noise, Dopamine, and Processed Foods Take Over in Midlife

Why do cravings feel so strong after 40? In this episode, Certified Holistic Nutrition and Weight Loss Coach Adriana Ellis explains the neuroscience behind cravings — including dopamine loops, hormonal shifts, insulin resistance, and emotional triggers that intensify midlife food urges.

Learn the difference between hunger and cravings, why motivation isn’t enough, and how midlife stress and hormone changes make cravings feel almost impossible to resist. Adri shares practical tools you can use today to interrupt cravings and start rewiring your brain for long-term freedom around food.

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